News about marketing: events, facts and developments on tafs uz.
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The MediaKult — 2026 forum will take place on November 21 at the Radisson Blu hotel on Leninsky Prospekt in Moscow. Around 500 professionals and 30 speakers are expected: the main theme will be the practical use of artificial intelligence in the work of brands and media companies, along with the attention economy and expansion into Asian markets.
Otabek YusupovAt the TechCrunch Disrupt conference, the founders of Gamma and Engine and a partner at Google Ventures shared their approaches to acquiring and retaining customers: Gamma grew through its 'Gambassador' influencer program, Engine grew without social media through cold calls and events, and Crystal Huang emphasized the importance of analyzing data on product usage.
Sevara AzamovaThe Lokals Marketing agency published a study on marketing in Uzbekistan: based on 54 in-depth interviews and the tax reports of 157,000 companies, the authors concluded that marketing depends on company size, not industry. They developed the 7 Qadam model — a ladder of seven steps with tasks, budgets and typical mistakes for each revenue level.
Sevara Azamova
