The key facts
- The MediaKult — 2026 forum will be held on November 21 at the Radisson Blu hotel in Moscow, with around 500 participants expected
- 30 speakers are announced across two stages: AI in advertising, the attention economy, working with bloggers, crisis PR, and Asian markets
- The forum will conclude with the MediaKult award, featuring separate categories for projects using AI
A forum on neural networks in advertising will bring together around 500 professionals
On November 21, Moscow will host the MediaKult — 2026 forum dedicated to the practical use of artificial intelligence in advertising and marketing. The venue chosen is the Radisson Blu hotel on Leninsky Prospekt; the organizers expect around 500 specialists in advertising, marketing, and digital technology. This was reported by Life.ru.
What is on the program
The central theme will be the use of AI in the work of brands and media companies: experts will examine the automation of advertising campaigns, the creation of digital characters and neural libraries, as well as assessing how effectively companies appear in answers from ChatGPT, Gemini, and other intelligent systems. A separate block is devoted to the attention economy — participants will discuss why traditional reach and click metrics do not always reflect advertising results and how to build long-term relationships with clients.
Two stages, 30 speakers, and an award ceremony
The business program will be spread across two stages, with 30 speakers announced from brands, advertising and production agencies, media outlets, and technology companies. Beyond neural networks, the program covers new formats of collaboration with bloggers, crisis PR, personal brand development, and the monetization of media projects. A separate track is dedicated to expanding business into Asian markets: localizing advertising campaigns, working with regional media, and finding partners for international growth. The forum will conclude with the MediaKult award ceremony — prizes will go to the authors of projects in marketing, branding, advertising integrations, and digital innovation, with separate categories reserved for AI-based developments, from advertising videos to AI agents and digital avatars.
Context: a series of industry events
MediaKult — 2026 continues a series of industry events: earlier, Life.ru reported on the M.Konf forum, dedicated to media monetization and digital technologies. It was scheduled for October 22 at HSE University, and its discussions centered on using owned media platforms to promote businesses, new advertising tools, and the possibilities of AI in communications. Thus, both events share the theme of applying artificial intelligence in media and advertising, but MediaKult stands out for its broader scope — from the attention economy to entering Asian markets — and ends with its own award ceremony.
