News about advertising: events, facts and developments on tafs uz.
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On Alphabet's third-quarter 2026 earnings call, the company announced the first global expansion of ads in AI search mode. Alphabet's revenue grew 25% to $127.6 billion, but search ad growth slowed and shares fell 8%.
Otabek YusupovThe MediaKult — 2026 forum will take place on November 21 at the Radisson Blu hotel on Leninsky Prospekt in Moscow. Around 500 professionals and 30 speakers are expected: the main theme will be the practical use of artificial intelligence in the work of brands and media companies, along with the attention economy and expansion into Asian markets.
Otabek YusupovFrom November 1, the customs fee for processing international courier shipments is reduced, old-age pensions assigned two years early will be granted proactively, advertising calls will be banned in the evening and at night, and advance payment for electricity and gas for businesses will become fixed — 15%.
Otabek YusupovJSC Toshshahartranskhizmat responded to passengers' complaints about overly loud advertising on Tashkent buses: the company held a meeting with the lessee of the advertising spaces and recommended lowering the volume of the clips. The matter has been taken under control.
Sevara AzamovaAccording to unofficial estimates, the volume of the influencer marketing market in Uzbekistan has exceeded $100 million, but most deals are still made manually — through correspondence with channel administrators and transfers to personal cards. The main problems: lack of transparency, unreliable statistics and missed placements. Local startups, in particular the Blogix platform, offer automation and AI solutions to bring order to the industry.
Otabek YusupovToshshahartransxizmat responded to passenger complaints about loud advertising on public transport monitors. The monitors were leased to an entrepreneur through the E-auksion platform. After a meeting with the lessee, instructions were given to lower the volume of the clips and avoid excessive noise.
Sevara AzamovaJason Statham's partner, model Rosie Huntington-Whiteley, took part in an advertising shoot for the new collection of swimwear brand ViX Paula Hermanny. In one of the shots she posed in black bikini bottoms without a bikini top against the backdrop of the ocean. Earlier, the model also appeared in an ad for the collaboration with WARDROBE.NYC and an Alo bag.
Javlon TursunovUzbekistan's Competition Committee reported that since the beginning of the year it has conducted 16,057 monitorings of outdoor advertising and signage. Language requirement violations were identified in 4,496 cases — about 28%. The shortcomings are being addressed, and explanations have been given to entrepreneurs.
Javlon TursunovDevelopers are sharing 'vibe-coding' solutions for TVs on GitHub and X: removing ads, disabling tracking, and replacing the launcher. The dumbtv and cleanyourtv projects are gaining popularity, but users warn of risks — some have 'bricked' their devices.
Sardor QodirovThe Tech Transparency Project has since the beginning of 2026 discovered 332 paid ads on Facebook and Instagram in which AI was used to turn ordinary photos of adults and children into sexualized content. Meta says it reviews ads before publication and prohibits the sexual exploitation of children, yet its system failed to stop these materials. Most ads led to AI image-generation apps, a significant share of which, according to TTP, were developed in China.
Sardor QodirovOn 13 October 2026, the Cabinet of Ministers of Uzbekistan introduced amendments to advertising regulation, simplifying the placement of advertising materials on vehicles owned by legal entities. Stickers with trademarks and information about a company's activities can be applied under a notification procedure via the Unified Portal of Interactive Public Services (EPIGU), and the advertising place passport will be issued automatically and free of charge — previously the fee was 396,000 soums.
Dilnoza Rahimova
