Pavel Priluchny demands 2.8 million rubles for pillowcases featuring his image

Lawsuit against a dakimakura pillowcase seller

Actor Pavel Priluchny has demanded more than 2.8 million rubles from a businesswoman in Kursk Region who sold body pillow (dakimakura) cases featuring his photo on a marketplace. This became known to TASS citing case materials. The disputed product was called 'Dakimakura pillowcase Pavel Priluchny.' According to the plaintiff, the seller never obtained consent to use the actor's image and did not conclude a license agreement for the 'Pavel Priluchny' trademark. A preliminary court hearing is scheduled for November 5; the case is being heard by the Sudzha District Court of Kursk Region.

The amounts and the parties' positions

According to the case materials, total sales of these pillowcases exceeded 1.4 million rubles, while the actor's side valued the compensation at 2,820,230 rubles — almost twice the stated turnover. Priluchny is also insisting that the products be withdrawn from sale and that moral damages and court costs be reimbursed. Businesswoman Svetlana Fomina disagrees with the claims: at a hearing held on October 12, her representative stated that, in his view, the actor's side had not presented sufficient evidence of the violation. The court decided to request from the marketplace information on the actual number of pillowcases sold — the assessment of the scale of the image's use may depend on these figures.

Not the first such dispute

This is not the actor's only lawsuit concerning goods featuring his image: in September, the Leninsky District Court of Kursk accepted for consideration his lawsuit against another Kursk entrepreneur — that dispute concerned T-shirts with photographs of the actor. Thus, we are talking about a series of similar cases against marketplace sellers, and the outcome of the November hearing on the pillowcases will show how the court evaluates the evidence in claims of this kind.