Loan advertising in Uzbekistan must include a risk warning — the law has come into force

What has changed in the advertising law

The President of Uzbekistan signed additions and amendments to the law “On Advertising” on November 10, Gazeta.uz reports citing the document published on Lex.uz. Now advertising of loans and microloans must contain a warning that failure to fulfill debt obligations under such services may lead to financial risks. This warning must occupy at least 10% of the advertising space or time.

When the requirement becomes mandatory

The law has officially come into force, but the obligation to comply with the risk warning requirement will only take effect three months after the law’s publication. This gives banks and advertisers a transition period to bring their existing advertising materials into line with the new rules.

Why the amendments were adopted

When these changes were discussed in the Senate in August, the need for the measures was explained by the growth of consumer lending and the increase in debt burden — notes Gazeta.uz, citing the August explanation of the discussion. In addition, information aimed at improving the population’s financial literacy in the field of insurance was officially included in the law as socially significant information.

Context: growth of microloans

According to Central Bank data cited by the publication, as of January 1, 2026, the number of people who received microloans from commercial banks reached almost 2.7 million — 37% more over the year. The average number of microloan contracts per borrower rose from 1.7 to 1.9. The new requirement is aimed precisely at this growing audience: the warning in advertising must inform borrowers about the consequences of failing to fulfill their obligations even before taking out a loan.