Asosiy ma’lumotlar

  • CensHERship so‘rovida qatnashganlarning 96 foizi ayollar salomatligi kontentiga cheklovlar haqida xabar berdi; o‘zini o‘zi senzura qilish ulushi 2025-yildagi 53 foizdan 2026-yilda 65 foizga o‘sdi
  • Irene Breen kompaniyasi «pregnancy» so‘zi tufayli cheklovlarni olib tashlash uchun 10 oy sarfladi
  • Meta va TikTok ayollar salomatligi kontentiga ruxsat berilishini va tashkilotlar bilan maslahatlashayotganini bildiradi

Reklama va kontentga cheklovlar

BBC News ma’lumotlariga ko‘ra, ayollar salomatligi haqidagi kontent mualliflari va xayriya tashkilotlari ularning postlari o‘chirilayotgani, sezgirlik filtrlari bilan belgilanayotgani yoki qamrovi cheklanayotgani — «shadowbanning» deb ataladigan amaliyot — haqida xabar bermoqda. Homiladorlik yostiqalari ishlab chiqaruvchi Bella Moon kompaniyasi asoschisi Irene Breen 2025-yil yanvarida Instagram kompaniyasining reklamasini o‘chirib tashlaganini aytdi. Uning so‘zlariga ko‘ra, Meta bilan o‘tkazilgan suhbatda unga muammo «pregnancy» so‘zida ekanligi tushuntirilgan. Kompaniya bu so‘zni mahsulot nomlari va URL manzillar hamda butun saytdan olib tashlashga majbur bo‘lgan. Cheklovlar 10 oylik muzokaralardan keyin olib tashlangan va bu vaqt ichida biznes jiddiy moliyaviy zarar ko‘rgan, dedi Breen.

CensHERship kampaniyasi ma’lumotlari

CensHERship kampaniyasi ayollar salomatligi kontenti bosilishi haqidagi xabarlarni kuzatib boradi. O‘tgan oy e’lon qilingan hisobotida u deyarli 200 muallif, klinik mutaxassis, brend, xayriya tashkiloti va pedagogni so‘ragan: 96 foizi bir yoki boshqa shaklda cheklovlarga duch kelganini bildirgan. «Shadowbanning» tufayli o‘zini o‘zi senzura qiluvchi respondentlar ulushi 2025-yildagi 53 foizdan bu yil 65 foizga o‘sgan — bu «sex» o‘rniga «seggs» kabi evfemizmlar, yulduzchalar, emoji yoki ba’zi mavzulardan butunlay voz kechishdir. CensHERship hamasoschisi Clio Wood buni «haqiqatan zararli» deb atadi, chunki ayollar salomatligi mavzusi tarixan uyaltirish bilan o‘ralgan va platformalar buni yanada mustahkamlamoqda.

Xayriya tashkilotlari va kompaniyalar holatlari

Ginekologik saroga qarshi kurashuvchi Eve Appeal xayriya tashkiloti rahbari Athena Lamnisos #vaginalcancer jumladan ba’zi xeshteglarning Instagram’da ko‘rinmasligini xabar qildi. Vulva sarigi haqidagi izohlar bilan vulvaning anatomik sxemasi joylashtirilgan post o‘chirilgan; apellyatsiya dastlab rad etilgan, biroq bir necha haftadan so‘ng post «to‘satdan qaytib kelgan» — sezgirlik filtri ortida. Lamnisos «qutqaruvchi salomatlik ma’lumoti unga eng ko‘p kerak bo‘lganlarga yetib bormayapti» degani «bo‘rttirmay aytgan» bo‘lardi va Meta’ga murojaatlardan keyin ham muammo davom etayotganini aytdi. Hertility kompaniyasidan (fertillik testlari) Deirdre O’Neill endometrioz og‘rig‘ini tasvirlab bergan ayol videosi Meta tomonidan o‘chirilib, siyosiy kontent sifatida tasniflanganini aytdi. U, shuningdek, TikTok’da reklama «to‘siqlar poligoni»ga aylanganini va kompaniya undan voz kechganini aytdi.

Platformalar va ekspertlarning pozitsiyasi

Meta aniq holatlarga izoh berishdan bosh tortdi, biroq BBC’ga biznes farovonlik, jinsiy va reproduktiv salomatlik sohasidagi mahsulot va xizmatlar reklamasini joylashtirishi mumkinligini, ayni paytda turli mamlakat va madaniyatlardagi foydalanuvchilar salbiy tajribaga duch kelmasligi uchun cheklovlar mavjudligini xabar qildi. Kompaniya ayollar salomatligi kontentiga ruxsat berilishini va tizimlarni yaxshilash uchun soha tashkilotlari bilan maslahatlashayotganini qo‘shdi. TikTok ma’lum kontentni For You lentasida targ‘ib qilish mumkin emasligini, biroq platforma bunday postlar bo‘yicha shaffof ekanligini va apellyatsiya berish imkonini ta’minlashini bildirdi; kompaniya so‘zlariga ko‘ra, millionlab ayollar #Period va #Endometriosis kabi xeshteglar bilan salomatlik hikoyalarini bo‘lishmoqda. London iqtisodiyot maktabi raqamli kriminologi Dr Carolina Are tadqiqotlar AI ko‘pincha postlarni belgilayotganini va bu eslab qolish hamda o‘tgan xato qarorlarni takrorlash bilan «noto‘g‘ri aniqlash»ga olib kelishi mumkinligini ko‘rsatayotganini qayd etdi; avtomatik xabarlar apellyatsiyani qiyinlashtiradi. Uning so‘zlariga ko‘ra, platformalar siyosatlari «haddan tashqari keng» va yalang‘ochlik ko‘pincha jinsiy faollik bilan aralashtiriladi. Wood CensHERship 2024-yilda ishga tushirilgandan beri kompaniyalarning muammoni muhokama qilishga tayyorligini sezganini, biroq qo‘shimcha qildi: «agar algoritm hali ham bunday kontentni belgilab bosaversa — mana shunda muammo», va platformalar ichidagi bo‘limlar izolyatsiyalangan holda ishlaydi.

Irene Breen is pictured smiling. She has a dark brown bob haircut and is wearing a red shirt. She's sitting against stacks of boxes in a warehouseImage source, Irene Breen
Image caption,

Irene Breen told the BBC her business suffered a significant financial hit from the restrictions

A screenshot of an advert on Instagram showing a body pillow on a bed, with text over it reading "Bella Moon Pregnancy Nursery Mother & Baby", with the word "Pregnancy" crossed out. Image source, Irene Breen
Image caption,

The advert was returned to Bella Moon with the word "pregnancy" crossed out

Screenshot comparing a labeled educational diagram of vulval anatomy with a blurred social media image. The left side shows a medical-style illustration titled “Vulval Anatomy,” labeling structures including the mons pubis, clitoral hood, glans clitoris, inner and outer labia, urethral opening, vaginal opening, perineum, and anus. The right side shows the same image heavily blurred and marked with an eye-with-slash icon on a social media platform’s “Violations” screen, indicating the content was restricted or hidden. A BBC logo appears in the bottom-right corner.Image source, BBC/Eve Appeal
Image caption,

The diagram was put behind a sensitivity filter

Screenshot with a thumbnail of a woman talking about endometriosis, with a preview of the text caption next to it reading "Melanie lived with extreme period pain for decades, believing it was 'just what women do'. It wasn't. It was endometriosis...". Above the thumbnail and preview caption are the words: "Rejected - this ad doesn't comply with our Advertising Policies". Below it, text reads: "Ad doesn't comply with this Advertising Policy: Ads about social issues, elections or politics"Image source, Hertility
Image caption,

The post featuring a woman talking about endometriosis was flagged and classified as "social issues, elections or politics"

Deirdre O'Neill looks at the camera and smiles. She has blonde hair, blue eyes, and is wearing a black jacket and white blouse. She's standing against a plain grey backdrop.Image source, Deirdre O'Neill
Image caption,

O'Neill says Hertility has given up advertising on TikTok

An illustration of a man asleep, with a concerned look on his face, wearing a smart watch with four coloured streaks on the screen; the colours seem to be reflecting onto the wall and the man's face and body as he tries to sleep.Ravika sitting in a restaurant, pictured head and shoulders looking directly at the camera. She has her hair tied up and is wearing a black off-the-shoulder dress. There are two girls in a dark bar smiling at the camera . On the left a blonde girl is wearing a strappy top and holding a drink. She leans into her friend on the left who is holding the camera to take a selfie of the two of them. The girl on the right has long brown hair and is wearing a black leather jacket.