Uzbekistan's digital advertising market is estimated at over $100 million and is moving from 'manual' chaos to systematization
According to unofficial estimates, the volume of the influencer marketing market in Uzbekistan has exceeded $100 million, but most deals are still made manually — through correspondence with channel administrators and transfers to personal cards. The main problems: lack of transparency, unreliable statistics and missed placements. Local startups, in particular the Blogix platform, offer automation and AI solutions to bring order to the industry.
Otabek Yusupov