News about consumer demand: events, facts and developments on tafs uz.
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A study by the SOKOLOV analytical center showed that over the nine months of 2026, men in Russia bought men's jewelry 30% more often, while sales in monetary terms grew by 18%. The leaders of growth are Irkutsk, Volgograd and Saratov; the average check was 8,521 rubles.
Aziz KarimovL'Etoile analysts noted growing interest among men in skincare products: over the first nine months of 2026, demand for men's cosmetics and fragrances increased by 10%, while the number of men buying them on their own grew by about 4%. Nevertheless, 76% of purchases are still made by women.
Otabek YusupovAccording to analysts of telecom operator T2's big data department, Russians have been buying magnesium more and more often since the beginning of the year: demand is growing by 3% monthly, and 60% of buyers are women. Meanwhile, a doctor reminds that supplements are not necessary with a balanced diet.
Otabek Yusupov
