The key facts

  • Shopping for New Year products is advised to start two months before the holidays
  • Early stockpiling applies to canned goods, sweets, nuts, frozen fish and caviar
  • No shortage of red caviar is expected before the holidays, but prices usually rise in December

What can be bought in advance

Two months remain until the New Year, and it makes sense to start preparing the holiday table now: this spreads expenses over several months and helps avoid the pre-holiday rush. This was stated to Gazeta.Ru by Ksenia Malinovskaya, head of the analytics and monitoring department at Food City.

List of long-shelf-life products

According to Malinovskaya, first of all attention should be paid to products from the traditional New Year basket that can be stored for several months without losing quality: canned peas and corn, olives, chocolate and candies, tea and coffee, sauces and spices, pickled vegetables, grains, pasta, nuts and dried fruits. Prices within one product group vary depending on the variety and country of origin, so a wide selection helps pick quality products within a budget.

Sweets, caviar and fish

Chocolate, candies, cookies and gift sets can be purchased in advance, but it is important to check expiration dates so the goods retain their quality through the holidays and after them. It also makes sense to take care of red caviar in advance: in December interest in it rises noticeably, which is reflected in the price. At the same time, supplies are stable and match last year's volumes, so no shortage is expected before the holidays.

How to save on caviar and fish

Trout caviar helps cut holiday expenses: it is produced at fish farms, and the supply volume does not depend on the fishing season. Frozen fish, such as trout, can also be bought in advance: frozen, it keeps its quality until the holidays, so the purchase does not have to be put off until December, Malinovskaya noted.

Prices as of early November

At wholesale prices as of early November 2026, olives in a 300 g jar cost from 75 rubles, corn and peas in a 350 g jar — 60–65 rubles, chocolate — from 90 rubles, candy gift sets — from 350 rubles, dates — from 300 rubles per kg, dried apricots — from 600 rubles, cashews — from 800 rubles, pistachios — from 1,100 rubles per kg, frozen trout — from 1,000 rubles per kg, pink and chum salmon caviar — from 1,200 rubles per 100 g, sparkling wines — from 400 rubles.

Additionally

Earlier, Russians were explained how to properly make a shopping listso that it works in the store. Note that the figures given are wholesale prices as of early November 2026 according to Food City; retail prices may differ, and the article contains no data on price dynamics through December.