Volvo registers the Volvo Penta brand in Russia

Brand registration

Swedish Volvo Trademark Holding AB has registered the Volvo Penta trademark in Russia, as reported to Gazeta.Ru by the Rusprofile counterparty verification service. The exclusive rights to the brand will remain in effect until December 2035. The registration covers the production of cargo, agricultural and water transport, vehicle parts, as well as maintenance and repair services.

What is Volvo Penta

Volvo Penta is a subsidiary of the Volvo Group specializing in the development, production and servicing of marine and industrial engines. It was founded in 1907 in Skövde, Sweden, to develop the first marine engine, the B1. In 1927, the company received an order to supply engines for the first Volvo passenger car, and in 1935 Volvo bought out Penta's shares. Today the division supplies engines and propulsion systems for leisure and 'work' boats, yachts, and marine and industrial diesel power plants.

Context: the market after 2022

Official deliveries of Volvo Penta to Russia were halted in 2022; components are sold via parallel imports by former dealers of the division, such as Evolventa Group LLC. Volvo Group's representative in Russia was Volvo Vostok JSC, which was responsible for the production, sales and servicing of commercial vehicles; in March 2022 the concern suspended production and sales in Russia. In September 2023, the Ministry of Industry and Trade reported that Volvo's Russian assets had been transferred to a local investor: first, entrepreneur Igor Kim gained operational control over a number of entities, and on November 23, 2023, Dmitry Strezhnev's Promyshlennye Investitsii (Industrial Investments) group, through its entity AMO JSC, acquired Volvo Vostok JSC, the former Volvo Trucks plant in Kaluga, and the Volvo Components company. Against this backdrop, the trademark registration by itself does not mean the resumption of official deliveries — sources do not report any plans by Volvo Penta to return to the Russian market.