The key facts
- The PACT initiative was born in Malta and unites hotels, organizations, and local stakeholders
- The movement already has four members; work with WTTC is underway for an international launch
- The founder of Iniala Group intends to replicate his model in Lisbon, Athens, and Madrid
The paradox of the tourism boom
The growth of international tourism has created a paradox for many destinations: large hotels and businesses are increasing their revenue, while residents pay the price through rising housing costs, the loss of local identity, and the reshaping of their own neighborhoods. This is reported by Euronews in a piece about a new initiative that seeks to redirect the benefits of tourism toward the local population.
What PACT proposes
Positive Action Community Tourism (PACT) is a movement launched by British entrepreneur Mark Weingard, founder of the luxury hotel group Iniala Group. It emerged in Malta and aims to involve the hospitality sector in the development of the communities that host it, so that part of the revenue from tourists turns into social, cultural, and economic benefits for local residents. According to Weingard, the movement started in Valletta and already has four members; he is now working with the World Travel & Tourism Council (WTTC) on an international launch.
The model through the example of Valletta
Weingard cites his hotel Iniala Valletta as an example of the approach — a
Plans and limitations
Weingard intends to replicate his model in Lisbon, Athens, and Madrid — with properties tied to the culture and identity of each city — and is calling for a broad pact of all stakeholders in other cities, including London and Paris. The hotel format focuses on guests' well-being: wellness treatments, recovery from strain, healthy eating courses, psychological support, and meditation — with the goal that guests leave
