The key facts

  • The puppies were born early in the morning on 10 October; the stream runs 24/7
  • 1.85 million unique viewers in the first two weeks — according to Yle

The puppy stream has become a phenomenon

A 24/7 broadcast of a dog and her six newborn puppies has turned into a viral phenomenon in Finland and beyond. According to Euronews, citing the Finnish public broadcaster Yle, the stream, known as 'Pentulive', attracted 1.85 million unique viewers in its first two weeks.

The stars of the broadcast

Hilkka, a four-year-old Lagotto Romagnolo who previously worked as a 'school dog', gave birth to six puppies early in the morning on 10 October. Since then, viewers can watch the family at any time of day: the broadcast runs without interruptions, and it is precisely this round-the-clock access format that has made it so popular.