The key facts

  • Uzbekistan was represented at Chery Brand Night by singer Konsta and car owner Sardor Abdullayev
  • Abdullayev received the Brand Trust Star Award for loyalty to the brand
  • World premieres of the Tiggo 7 and Tiggo X7 were held

Chery Brand Night as part of the 2026 summit

Chery Brand Night became one of the key events of the Chery International User Summit 2026. The event brought together owners of the brand's cars from different countries: the company presented new models and shared stories of families for whom Chery cars have become part of everyday life. According to Kun.uz, the participation of representatives from Uzbekistan made it possible to present the Chery community in the country and the experience of local owners to an international audience.

Konsta's performance

One of the highlights of the evening was the performance of Uzbekistani singer Konsta, invited by Chery International to Brand Night as the ambassador of Chery Uzbekistan. Before an international audience, he performed two of his compositions — «Insonlar» and «Sengacha», adding an Uzbek flavor to the program. Konsta is also the owner of a Tiggo 8 PHEV. The outlet notes that his participation reflects the growing interest of customers in Uzbekistan in hybrid cars, which allow the use of electric drive in city trips while retaining the convenience of a gasoline engine over long distances.

Award for an owner from Uzbekistan

As part of Brand Night, the company honored the most loyal owners of its cars from different countries. Among the awardees was a representative of Uzbekistan, Sardor Abdullayev, who received the Brand Trust Star Award, with which Chery recognizes owners' trust and loyalty to the brand. According to the source, such owner stories are part of the «For Family» philosophy: for Chery, automotive technologies should meet the real needs of the family and make daily trips more convenient, comfortable and practical.

Premieres of new models

During the event, world premieres of the Tiggo 7 and Tiggo X7 models, intended for everyday and long-distance trips, took place.