VisitBritain promotes the country's regions through film: the Starring GREAT Britain campaign
The UK's national tourism board is developing the Starring GREAT Britain campaign, launched in January 2025: a map of filming locations and regional itineraries are meant to draw tourists away from London. VisitBritain chief executive Patricia Yates spoke about the approach at the World Travel Market exhibition in London.
Otabek Yusupov