Keeping children's clothing can become a family tradition, says the founder of the LELU Kids brand
Elena Lezhneva, founder of the Russian children's clothing brand LELU Kids, explained how keeping children's items turns into a family tradition: clothing becomes a tangible reminder of events, and its story is passed on in family tales. In her opinion, there is no need to keep every item — it is enough to hold on to a few treasured pieces, photograph the outfits, or pass the clothes on to younger relatives.
Otabek Yusupov
