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News about Ofcom: events, facts and developments on tafs uz.

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App fatigue: British singles increasingly choose in-person dates over swipes

According to Ofcom, although 11% of adults use dating sites, time spent on them is falling — from almost four hours a month in 2023 to three last year. More people are attending offline dating events (costing £15–30), citing 'app fatigue' and the high cost of dating. Match Group, the owner of Tinder and Hinge, is responding by adding offline formats to the app.

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