How Saida Azim built the Moona concept store in Tashkent: 27 brands, an average check of $1,100 and a bet on word of mouth
Moona founder Saida Azim told Spot how she moved from Moscow to Tashkent in 2022 and created a concept store with niche international brands. The project, with investments of about 10 billion soums, opened offline in February 2024, brings together 27 labels, develops a café and pop-ups in Moscow and Tashkent, and has an average check of about $1,100.
Javlon Tursunov