Microdramas: how 60-second shows conquered Britain and what lies behind them
Vertical microdramas of 60–90 seconds, which originated in China, have become a mass format: the Chinese market has exceeded 100 billion yuan, and the UK has become the largest audience in Europe. BBC examines why the format has taken hold, how much subscriptions cost, and what critics and actors are worried about. Vertical micro-series of 60–90 seconds, born in China, have become a mass format: the Chinese market has exceeded 100 billion yuan, and the UK has become the largest audience in Europe. BBC examines why the format took hold, how much subscriptions cost, and what worries critics and actors.
Otabek Yusupov