Gamma and Engine founders at TechCrunch Disrupt: startups don't have to go viral to find customers
At the TechCrunch Disrupt conference, the founders of Gamma and Engine and a partner at Google Ventures shared their approaches to acquiring and retaining customers: Gamma grew through its 'Gambassador' influencer program, Engine grew without social media through cold calls and events, and Crystal Huang emphasized the importance of analyzing data on product usage.
Sevara Azamova