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European cities ban meat advertising: what science and psychology say

On 1 May 2026, Amsterdam became the world's first capital to ban advertising for fossil fuels and meat. Euronews examines how advertising affects eating behaviour, what experts say about the effectiveness of such bans, and why agriculture accounts for a third of global greenhouse gas emissions. As of 1 May 2026, Amsterdam has become the world's first capital to ban advertising for fossil fuels and meat. Euronews examines how advertising affects eating behaviour, what experts say about the effectiveness of such bans, and why agriculture accounts for a third of global greenhouse gas emissions.

4 min read