Italy's luxury tourism reaches €10.4 billion, but 25 provinces remain without five-star hotels
According to a Demoskopika study, in 2025 Italy's five-star hotels generated €10.4 billion in direct tourist spending — 17.3% of the entire hotel sector's turnover. At the same time, growth is concentrated in a few hubs: Rome, Bolzano, Venice, Florence and Milan account for more than half of overnight stays, while 25 provinces have no five-star hotel at all.
Otabek Yusupov