On Black Friday 2026, it is no longer stores that compete, but algorithms
A global Criteo study among 10,500 shoppers shows that almost nine out of ten respondents switch between websites, apps and devices before making a purchase, while 59% consider AI chatbots useful for shopping. Data from DHL and BCG confirm the shift: 56% of shoppers plan to use generative AI, and the role of social media has dropped by nine percentage points.
Otabek Yusupov