Marketer explains why the air fryer became a symbol of 'cookie-cutter happiness' and a meme
The air fryer turned into an internet meme not because of its functions, but as a symbol of standard consumer well-being: a mortgage on a new-build apartment, a Chinese car on credit, and purchases on online marketplaces. Marketer Anastasia Isakova explained to Life.ru how 'air fryer aesthetics' became linked to the 'Queen of Spades' meme and why viewers mock the appliance's advertising.
Aziz Karimov