Zoomers have become the fastest-growing audience of SUNLIGHT pawnshops
Between January and September 2026, the number of SUNLIGHT pawnshop clients aged 18–24 grew by 20% compared with the same period last year — faster than any other group. Overall demand for the chain's services increased by 11%, with people aged 35–44 remaining the core audience, and women making up 68% of clients.
Otabek Yusupov