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Streaming is drowning in old songs: two-thirds of plays are music older than five years

According to Luminate, in the first half of 2026 about 60% of listens in the UK and US went to songs older than five years. 18 of the 20 best-selling songs of the year in the UK were released more than 12 months ago. Meanwhile, over 100,000 tracks are uploaded to streaming services daily, and Spotify removed 75 million “spam tracks.” The industry is looking for ways to support new artists. According to Luminate, in the first half of 2026 about 60% of plays in the UK and US went to songs older than five years. 18 of the 20 best-selling songs of the year in the UK were released more than 12 months ago. Meanwhile, more than 100,000 tracks are uploaded to streaming services daily, and Spotify removed 75 million 'spam tracks'. The industry is looking for ways to support new artists.

4 min read