'I'm 96 and I have 15 million followers': older women are taking over TikTok
Older content creators — from 96-year-old Grandma Droniak to 77-year-old Barbara Costello — are amassing multi-million audiences and earning from brand collaborations, covering care costs and helping their followers. Experts note the loyalty of their communities and the value of a 'virtual grandma' for younger audiences.
Sevara Azamova