The key facts

  • Alfa-Confa took place on November 7 at the CSKA Arena, gathering 12,000 entrepreneurs
  • Over the project's existence, 165 events have been held with 306,000 participants
  • Alfa-Bank announced the launch of a unified platform for online business, Alfa-Seller

The main event of the project's season

The Alfa-Confa business show took place on November 7 at the CSKA Arena in Moscow, gathering 12,000 entrepreneurs, company owners, and those who were only planning to start their own business. This is reported on the bank's website, Gazeta.Ru writes about the event. The organizers called the Moscow gathering the main event of the 2026 season.

Program and announced theme

The central theme was the 'Major Business League' — the organizers drew a parallel between entrepreneurship and big sports, emphasizing strategic thinking, teamwork, and the drive for victory. The slogan of the gathering was the phrase 'You're doing everything wrong. Keep going!'. The program included lectures by Russian and international experts, discussions on artificial intelligence, negotiations, the battle for audience attention, and building large-scale projects, as well as musical performances, shows, and networking. This time, the show format was refreshed with visual and theatrical elements, and the musical program for the first time featured performances by several special guests.

The bank's position and support measures from the city

Alfa-Bank's Director of Small and Micro Business Denis Osin called entrepreneurship 'a constant game of staying ahead' and stressed that the conference was created so that entrepreneurs could meet, share experience, and find ideas. Deputy Mayor of Moscow, head of the Department of Economic Policy and Development Maria Bagreeva spoke about support measures: the 'Labor Productivity' project, the 'Your Own Business: A New Level' courses, consultations on robotization, and preferential leasing of robots. She emphasized the importance of optimizing internal processes before implementing IT solutions.

The project's scale and a product announcement

Over the course of Alfa-Confa's existence, 165 events have been held, attended by 306,000 people — the Moscow gathering was just one of them, but the largest of the season. During the event, Alfa-Bank also announced the launch of Alfa-Seller, a unified platform for online business. Details of its functionality are not disclosed in the publication.