The key facts

  • A memorandum has been signed on extending the partnership between Alfa-Bank and Vkusno i Tochka
  • New co-branded products and cashback at the chain are planned
  • Almost every ninth receipt at the chain's restaurants is paid with an Alfa-Bank card, the bank said

What the parties agreed on

Alfa-Bank and the fast food chain Vkusno i Tochka have signed a memorandum on extending their strategic partnership, under which the parties will launch new co-branded products. Bank customers will receive cashback at the chain's restaurants, the bank's press service reports (Gazeta.Ru citing it).

What the cooperation has already delivered

Deputy Chairman of the Management Board and Director of Retail Business at Alfa-Bank Alexey Giyazov cited a figure from the existing cooperation: according to him, today almost every ninth receipt at the chain's restaurants is paid with an Alfa-Bank card — twice as often as at the start of the partnership. He named major image projects as the next step, which guests will 'be able to taste in the literal sense.' Vkusno i Tochka CEO Oleg Paroev described the partnership as mutually beneficial and said the parties have already implemented several initiatives unique to the market; according to him, the strategic partnership will make it possible to scale joint campaigns and strengthen guest loyalty.