Sony has filed applications to register PlayStation trademarks in Russia

Applications to Rospatent

Japan's Sony corporation has filed applications with Rospatent to register the PlayStation name and logo as trademarks in Russia. According to Gazeta.Ru , citing TASS and data from the agency, the applications on behalf of Sony Interactive Entertainment Inc. were submitted on October 28. Registration is planned under three classes of the international classification: the list includes video games, game consoles and portable devices, peripherals — headphones, virtual reality headsets and controllers — as well as services — online gaming services and entertainment services.

Context of the market exit

In 2022, Sony stopped supplying consoles and games to Russia and suspended the operation of the PlayStation Store. At the same time, according to the publication, the main Russian legal entity, Sony Electronics, continues to operate, while Sony Mobile Communications Rus was liquidated in August 2025. The report does not say anything about resuming supplies or the store's operation — it concerns only trademark registration applications, not a decision to return to the market.

Similar moves by other brands

Gazeta.Ru recalls that on October 14, Germany's Adidas registered a trademark in Russia valid until 2035, and earlier a trademark was registered in the country by the German automotive brand. Against this backdrop, Sony's applications fit into the overall picture in which companies that have left the Russian market retain or formalize rights to their brands, although the publications themselves do not draw a direct causal link between these events.