The key facts

  • Zhaparov instructed the government to study a ban on energy drinks within a month and take regulatory measures within six months
  • In 2025, consumption amounted to 54.2 million liters; in the first half of 2026 — 36.1 million liters
  • According to preliminary estimates, the budget could lose about 1.5 billion soms in tax revenues

The president's directive and deadlines

President of Kyrgyzstan Sadyr Zhaparov proposed considering a ban on the production and import of energy drinks in the country. As he wrote on his social media page, the cabinet of ministers has been instructed to study the issue within a month and, within six months, to take appropriate regulatory measures within the framework of the law. This was reported by Zamon.uz.

Scale of consumption and production

According to the analytical data cited by Zhaparov, domestic consumption of energy drinks in Kyrgyzstan in 2025 amounted to 54 million 199 thousand liters — approximately 129 million cans. In the first half of 2026, the volume reached 36 million 83 thousand liters, or almost 85.9 million cans — meaning that in six months about two-thirds of last year's volume was consumed. In 2025, the country produced 25 million 263 thousand liters of such products; another 28 million 430 thousand liters were imported from EAEU countries and 1 million 239 thousand liters from other states. Thus, imports supplied more than half of the domestic market.

Rationale and the cost of a ban

According to Zhaparov, the consumption of energy drinks can gradually lead to dependence and become a habit, so along with combating the consequences of diseases, preventive measures must also be taken. At the same time, according to preliminary estimates, if the production or import of energy drinks is banned, the country's budget could lose direct and indirect tax revenues of about 1.5 billion soms (17.15 million dollars). For now, this is a directive to work through the issue, not an adopted decision: the publication does not report on the final measures or their form.