The key facts

  • According to Mash, Kadysheva's fee has been reduced from 20 to 10 million rubles, with a technical rider of about 3 million rubles
  • For December and the holidays, three corporate events and two concerts have been booked; the show in Yaroslavl has been cancelled, and the one in Yekaterinburg has been postponed by six months
  • Producer Sergei Dvortsov previously estimated her fee at 35 million rubles and ranked her second after Grigory Leps

Reduced rates and a sparse schedule

Demand for Nadezhda Kadysheva's New Year performances remains low, even though the singer has cut her rates in half. This is reported by the Telegram channel Mash, which is cited by Gazeta.Ru. According to the channel, the singer previously charged 20 million rubles for a stage appearance, and is now willing to perform for 10 million. Her team is also accommodating clients on the technical side: the technical rider is estimated at about 3 million rubles. The everyday requirements are modest — two dressing rooms, a sofa, a mirror, water, bananas and tea. Kadysheva usually gives a 30-minute performance together with her husband and son; the entire team is based in Moscow.

Rescheduling and a contradictory picture of demand

Despite the discount, the schedule looks sparse: for early December and the New Year holidays, three corporate event dates and two concerts have been booked. Some shows are being moved: the concert in Yaroslavl, originally scheduled for August 22, was postponed to November 8 and then cancelled; the performance in Yekaterinburg was pushed back by six months. This picture contradicts a recent assessment by producer Sergei Dvortsov, who called Kadysheva one of the most in-demand performers for the New Year holidays — according to him, she ranks second after Grigory Leps, with a fee of 35 million rubles. Thus, the fee figures differ between sources by more than a factor of two (10 million according to Mash versus 35 million from Dvortsov), and the publications do not make it possible to determine which description reflects the actual situation. Earlier, price reductions on New Year corporate events due to low demand were also reported in relation to Larisa Dolina.