The key facts

  • Thrive Holdings is acquiring ADT at $10 per share — about $7.6 billion in equity, with a total deal value of $15.3 billion
  • OpenAI is a partner and investor in Thrive, supplying models and forward-deployed engineers
  • ADT will become the foundation of Thrive's smart home security business

The deal and its terms

Home security company ADT will be acquired by Thrive Holdings — the deal was announced on October 29, 2026. The price is $10 per share, or about $7.6 billion in equity; including debt, the total enterprise value reaches $15.3 billion, as stated in theADT investor announcement](#). TechCrunch reports this citing the companies' announcement.

What is Thrive Holdings and what does OpenAI have to do with it

Thrive Holdings is a spin-off of Josh Kushner's venture firm Thrive Capital, created for long-term ownership of companies and their 'revitalization' with AI. The firm says it already holds more than 75 companies. OpenAI acts as its partner and, at the same time, investor: as a partner, OpenAI supplies Thrive's companies with AI models, technology, and so-called forward-deployed engineers — staff who implement solutions on-site. TechCrunch provides these details in its article on the ADT acquisition and in an earlier publication about Thrive Holdings raising $2 billion to bring AI into the enterprise segment.

What has been announced and what remains plans

Neither ADT nor Thrive named any specific new AI security products. The press release only speaks of plans to invest and launch new products, and ADT is described as the 'foundation of Thrive Holdings' smart home security business'. Thus, for now only the acquisition agreement itself and a general intention have been confirmed, not specific products or timelines.

Context: the AI security market

TechCrunch notes that AI security is experiencing a boom: Apple recently unveiled a lineup of smart home devices and security products in partnership with LG and Schneider Electric, Amazon refreshed its smart home lineup, including new AI cameras, and some startups are offering robot 'dogs' as mobile guards. Against this backdrop, the ADT acquisition looks like Thrive's bet on the home security segment — though this assessment belongs to the publication itself, not to the companies involved in the deal.