The key facts

  • Olga Orlova advised a follower not to start a business in Russia
  • According to her, her clothing brand failed: marketplace commissions and goods that burned down without compensation
  • In July 2026, Galina Bob also announced the closure of her clothing store, citing marketplace policy

Advice to a follower and an admission of failure

Singer and TV presenter Olga Orlova responded in her Telegram channel to a fan's request for financial literacy advice. In her view, a financially literate person would not start a business in Russia right now. Followers reminded the artist that she had her own clothing brand, and Orlova admitted that the business had failed. “First, the marketplace commissions ate everything up, then everything burned down, and no one received compensation,” the TV presenter said (Gazeta.Ru).

A similar experience of other celebrities

Orlova's story echoes the experience of other public figures who sold clothing through online platforms. In July 2026, actress Galina Bob announced that she had closed her women's clothing store and named the policy of the marketplace where her goods were listed as one of the reasons for ending the business. Before closing, Bob held a sale and complained that she could not lower prices on items without ending up in debt to the marketplace (Gazeta.Ru).

Context

Orlova became known after performing with the pop group Blestyashchie (Shiny), and since 2017 she has hosted the reality show Dom-2, where she met Ksenia Borodina — according to the publication, the two stars are close friends, and on May 13, 2023, Borodina became godmother to Orlova's daughter Anna, who was born on February 6, 2023. It is also reported that Orlova previously flew to Europe. The editorial team notes: both artists link their failures in clothing retail to marketplace conditions, but the cited publications do not provide details on the scale of the losses, the names of the platforms, or the legal aspects of the burned goods — these circumstances remain unknown.

Why it matters

Orlova's words and Galina Bob's experience show that even well-known entrepreneurs face commissions and marketplace rules that, by their own assessments, make selling unprofitable. For readers considering selling on online platforms, this is a concrete signal to factor in commission burdens and the risk of losing goods in advance. A practical takeaway from the facts presented: the terms of a specific marketplace directly affect pricing and the ability to close a business without debts to the platform.