The key facts
- In 2025, Qatar was visited by more than 5 million foreign tourists; the emphasis is shifting to experiences and making guests want to return.
- The Hospitality Qatar 2026 exhibition features 120 companies — from food and equipment to technology.
- Spanish companies, including a Barcelona-based technology firm, are exploring opportunities to work in Qatar; the latter cooperates with Visit Qatar.
From attracting tourists to retaining guests
Over the past decade, Qatar has actively developed its hospitality industry: new luxury hotels and restaurants have appeared in the country, and the number of foreign guests has grown. However, as noted in the Euronews report, attracting tourists is only part of the task: the key question now is how to give them a reason to return. According to the outlet, in 2025 the country was visited by more than five million foreign tourists, and the emphasis is now shifting to creating experiences and emotions that will make people come again.
The Hospitality Qatar 2026 exhibition
CULT programme host Aadel Khaleh visited the Hospitality Qatar 2026 exhibition, where 120 companies are showcasing the latest solutions for the industry — from food and equipment to cutting-edge technologies. Representatives of hotel chains explain why travellers increasingly expect more from a trip than just a comfortable room, what surprises first-time visitors to the country the most, and how Qatar is attracting guests from new international markets.
Spanish companies in the Qatari market
The report also introduces Spanish companies that are exploring opportunities to work in Qatar. Among them is a Barcelona-based technology firm cooperating with Visit Qatar: its solutions help tourists discover little-known attractions through a system of rewards and bonuses.
