The key facts

  • Sahara Ray died at 34; the cause of death has not been disclosed
  • She founded the Sahara Ray Swim brand in 2014
  • In January 2026 she gave birth to a daughter, Snow

Death at 34

Australian model and swimwear designer Sahara Ray has died at the age of 34. According to a statement from her family passed to the American celebrity website TMZ, she passed away on Sunday evening in a hospital, surrounded by loved ones. The cause of death has not been made public.

Career and family

Sahara Ray was the daughter of Australian surfer Tony Ray. In 2014 she founded her own swimwear brand, Sahara Ray Swim. In 2016 she was widely discussed in the media after she was photographed on vacation with Justin Bieber. In January 2026, Ray gave birth to a daughter, who was named Snow.