Call of Duty: Modern Warfare 4 launches on Friday — Activision promises a 'return to form' ahead of GTA 6
After the failure of Black Ops 7, which dropped to seventh place in the US charts, Activision is releasing Modern Warfare 4 with a large-scale advertising campaign and a bet on a campaign about Captain Price. The release comes just weeks before GTA 6, which the series' marketer calls not a competitor but an 'opportunity' to attract players.
Sevara Azamova