Chinese brands are displacing Western leaders in the consumer electronics market
Chinese companies — from DJI and Insta360 to BYD and robot vacuum makers — are capturing an ever larger share of the global consumer technology market. GoPro, which once controlled more than 70% of the action camera market, was rescued from bankruptcy in September. Experts link China's success to fierce domestic competition, integrated supply chains and low costs, but trust problems persist: more than 90% of Europeans do not trust Chinese companies with their data.
Nilufar Karimova