Prada bets on hand-drawn animation in its Christmas campaign — amid audience fatigue with AI advertising
The Italian fashion house Prada has launched the Christmas campaign “Drawing Prada: Animated By Hand,” in which every frame was drawn by hand by animation veteran John Pomeroy and his team. Euronews links this move to growing consumer dissatisfaction with AI advertising, including criticism of Coca-Cola's AI-generated commercials in 2024 and 2025.
Aziz Karimov