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Meta says AI app Muse has surpassed 10 million users, with shopping among the top use cases

At its third-quarter earnings call, Meta announced that its AI app Muse has gained more than 10 million users, confirming estimates from Sensor Tower. About 25% of those who set up Muse use it daily, and the average purchase by active buyers through the AI agent exceeds $200. Mark Zuckerberg discussed monetization plans, reduced computing costs, and Muse's role in the smart glasses strategy.

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