The key facts
- Attie now allows creating websites, games, quizzes, and polls with AI, rather than just custom feeds
- Projects live on ATProto and are tied to Bluesky identity; users can bring their own AI model or open-weight options
- Support for private data in ATProto — the most frequent developer request — is being tested in alpha, with a release planned before the end of the year
A New Tool for Creating Interactive Projects
The open social network Bluesky, at the TechCrunch Disrupt 2026 conference, announced the expansion of its experimental platform Attie. Originally, Attie offered AI technology for creating custom social feeds; now the tool allows ordinary users to create websites, quizzes, games, polls, and other interactive experiences — something that previously only software developers could do.
'Vibe Coding for Communities'
Bluesky CEO Tony Schneider announced the news during an interview at Disrupt: 'We're adding a feature to Attie that lets you create websites and social experiences for a group of people. It's like... social vibe coding, or vibe coding for your community.' According to him, vibe coding today is mostly a solitary experience, while Attie makes it possible to build together or for a group. Schneider, former CEO of Automattic and a partner at True Ventures, previously led the company on an interim basis after former CEO Jay Graber moved to the role of chief innovation officer in March.
Distribution Through the Bluesky Network
Projects created in Attie live on the same ATProto protocol on which Bluesky and other decentralized apps of the 'Atmosphere' run. When created, projects are linked to the user's ATProto identifier, and Attie offers ideas based on the public Bluesky profile. Bluesky COO Rose Wang noted that users can connect their own AI models or open-weight options, and finished websites and games gain access to Bluesky's audience: 'Everyone creates... But the main question is who uses what you've created, because we haven't solved the distribution problem. Attie is interesting because it comes with Bluesky's distribution and doesn't stand alone.'
Context: Audience and Company Plans
The Bluesky network has 47 million registered users, although, according to TechCrunch, engagement has been declining — some users who tried the platform returned to X. Attie serves as a testing ground for Bluesky's AI experiments and is tied to plans to revive activity on the network, with an emphasis on developers and communities. Upcoming support for private data in the protocol will play an important role — according to Schneider, this is the most frequent developer request; the feature is currently in alpha testing, with a launch planned before the end of the year. 'There should be lots and lots of these fun little social experiences for friends,' Schneider said. 'Not all of us should be constantly communicating with the whole world.'
