The key facts
- Zoomers eat grandma's preserves and film videos about it
- Psychologist Victoria Chugunova links the trend to the need for a tangible result and reduced anxiety
- For the older generation, stockpiles were a necessity; for young people, it's a feeling of 'groundedness'
A new trend among young people
A trend is gaining popularity among Russian zoomers: young people eagerly eat grandma's preserves and film videos about it. Integrative psychologist Victoria Chugunova, in a conversation with 360.ru, explained this as a way to return to one's roots and overcome anxiety.
A tangible result instead of a digital one
According to the specialist, jars of pickles for young people are not just a product, but a result that can be seen and touched. This is important against the backdrop of most of young people's lives taking place online. 'Often the result remains invisible: a like, a sent message, a completed task. But a jar of cucumbers stands on a shelf. You can touch it, open it, treat someone to it. The feeling that I made it with my own hands reduces anxiety very well,' Chugunova explained.
Control and 'groundedness'
The psychologist noted that previously, having preserves and stockpiles was an important part of Russians' lives and gave them a sense of control over their lives. Zoomers have this feeling too, but while for the older generation stockpiles were a necessity, for young people the feeling of 'groundedness' is more important, she concluded.
Context of other trends
Earlier, a trend of simulating purchases became popular among young people: websites have appeared online where you can browse goods and add them to a cart without completing the purchase. According to the publication, they can provide a dopamine effect from online shopping without consequences, and experts note that fake stores give the brain time to 'cool down' and decide whether the item is really needed. It was also reported that Russians were told how to can mushrooms so as not to contract botulism.
